Many marketers view pay-per-click (PPC) advertising as a vehicle for direct response marketing only. How could they not? With fully transparent metrics — cost per click, conversion rates, and cost of customer acquisition — it makes sense to think of PPC that way. What is often lost in this formula is the value in engaging with site visitors, even if they do not directly convert from a sponsored Adwords placement. Taking Branding Into Consideration It seems counter-intuitive to say this, but losing money on pay-per-click advertising can be an ingenious move. PPC can support branding initiatives by boosting your visibility across the web. Think first […]
The post How to Lose Money on PPC and Still Grow Sales by @firaskittaneh appeared first on Search Engine Journal.
How to Lose Money on PPC and Still Grow Sales by @firaskittaneh
http://www.engage360.me
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