Groupon recently published a study showing that 60% of what Google Analytics defines as “direct traffic” is actually organic traffic. The study was conducted by Groupon’s Director of Product Management, who heads their organic search. In the study he shared details about an experiment that involved completely deindexing Groupon from Google for 6 hours. After deindexing the site from Google, ensuring no traffic would be coming from Google for the next 6 hours, he measured to what extent the amount of direct visits would be impacted in the Google Analytics reports. His findings show that direct visits dropped by 60%. […]
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Study Shows Organic Search Responsible for 64% of Web Traffic by @mattsouthern
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