Savvy marketers know that retargeting can be a huge source of leads and conversions. Retargeting is designed to bring back those bounced visitor and abandoned shopping cart. Retargeting is nothing new in the paid search world, but Google’s entrance to the market is relatively recent. Now, around one year after the launch of Google AdWords Remarketing Lists for Search Ads (RLSA), we’re finally seeing how effective, strategic, and powerful Google’s approach to retargeting is. I wrote this article because I want to alert you to RLSA’s potential, and share some power tips for improving targeted traffic to your site. RLSA: The Next Frontier? […]
The post Tapping the Unknown Power of Google RLSA by @neilpatel appeared first on Search Engine Journal.
Tapping the Unknown Power of Google RLSA by @neilpatel
http://www.engage360.me
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