Matt Cutts, Google’s head of search spam, answers a question about inbound links in his latest Webmaster Help video where a user writes in to ask: How does Google determine quality content if there aren’t a lot of links to a post? In general, in a situation like this Matt says you would have to consider the way search engines worked before they started using links as a ranking signal. In a case like this, content would be judged based on the text on the page. Matt gives a simplified situation of how that would work: The first word that’s […]
The post Matt Cutts Describes How Content Is Ranked Without Many Inbound Links by @mattsouthern appeared first on Search Engine Journal.
Matt Cutts Describes How Content Is Ranked Without Many Inbound Links by @mattsouthern
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