Facebook reports that roughly 7 out of every 10 people in the world use devices less sophisticated than a smartphone to access the Internet, like a feature phone. Many of these people reside in high-growth countries like India, Brazil, Indonesia, Mexico, South Africa and Nigeria. Facebook has been working to understand how people connect on all devices, and on all connections. They have recently shared some of what the’ve learned while offering a glimpse at some of the solutions in development for advertisers. Reaching people in certain countries has been a challenge for advertisers, due to fragmented media options and the […]
The post Facebook Is Helping Advertisers Reach Previously Unreachable People, On Any Device by @mattsouthern appeared first on Search Engine Journal.
Facebook Is Helping Advertisers Reach Previously Unreachable People, On Any Device by @mattsouthern
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