Author Note: Ford covered my travel and accommodations for this event, but didn’t ask or require me to cover it for SEJ in any way. I recently attended the Go Further With Ford event in Detroit, which covered innovation not just within Ford, but also the current trends in fashion, design, data, and technology. One session, titled, What’s The Big Deal With Big Data?, covered how big data is being used at companies like IBM and Mastercard (and even the government). This was a really interesting session which could have pretty big implications for the marketing field. The official description was: In 2005, there were […]
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What’s The Big Deal With Big Data? #FordTrends Recap by @wonderwall7
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